Here is a table showing the results:

So what does this all mean? Well the first thing that should be obvious is that traffic to my landing page increased. There were 285 pageviews generated by the top ten keywords last month and this month the top ten keywords generated 427 pageviews, a 50% increase. The keywords in green are the ones I already had as meta keywords on my landing page last month, yellow represents keywords I added this month because of my previous analysis and keywords in red are again keywords driving traffic that I have not optimized for (but I will be!).

For me the keywords in red are the surprising and interesting ones because they show that I am getting more authority for the shorter tail keywords. I target “purple widget” because it is more specific and I have less competition but now you can see I am suddenly getting traffic for “purp widget” (my real keyword is actually a compound word so what I am trying to show here is I am starting to rank for a subset of that word) and “widget”, which is a much more general keyword that I thought I could rank for.

So just like last month I am going to include the phrases in red in my meta keywords for that page, and perhaps add some content to include those phrases as well.

As you can see this is a relatively simple analysis but it does take some time – you clearly can’t do this on every one of your blog posts and depending on how many landing pages you have you may not be able to do it on every one of them either. My suggestion is to focus first on your best producing landing pages and then on those pages you think should be doing better.

Looking to ramp up your secondary income? Getting more traffic to your landing pages where you offer a product for sale is a great way to do it. I hope these brief glimpses into how I do it was helpful.

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Post from: Secondary Income Blog - Make Money Online

Landing Page Keywords Update

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In this article I will show you how I do that with two specific examples (the names have been changed to protect the innocent!) – the first is how I compare the keywords for a landing page with the keywords that are driving traffic – and how I use that information about the website traffic to modify the page, hopefully for the better!

The second example will show how I compare the keyword traffic to two similar landing pages and use that information to tweak one of the pages.

Comparing Meta Keywords with Traffic Keywords

For this first example I will be looking at a landing page of mine where I am selling, through affiliate links, a variety of “purple widgets.” The landing page is a review site were I provide my top 3 favorite purple widgets. All of this data is real but of course I have changed some of the terms.

First, here are the meta keywords I use to describe the landing page. Many of these keywords are also included as text on the page although not all:

new purple widget review
purple widget review
purple widget reviews
review purple widget
new widget review
new widget reviews
new widget
brand1 new widget
brand2 new widget
brand3 new widget
new purple widget
purple widgets rewview
purple widget ratings
purple widgets ratings

The first thing I will point out is that in the course of doing this analysis I saw that I had misspelled one of the keywords as “rewview” – I am going to fix that but before I do I am going to check Google Analytics to make sure that keyword isn’t driving traffic. Misspellings can be a good source of traffic!

So now let’s use Google Analytics to see the top ten search terms that are driving traffic to my page:

That’s one month worth of pageviews. This landing page floats in and out of the first page of Google for the top keywords I am targeting, and of course my goal is get it firmly entrenched in the top 3 if I can. Given the competition I have the top spot will probably not be possible, but top 5 should be easily attainable and that is my goal.

The keywords in green are ones that are also in the meta keywords section of my landing page. So what I like to do is to take those keywords that are not in green and add those to the meta keywords section of the landing page and, where I can, to include those terms in the content of the page. The theory is those keywords are already driving traffic and I have not even optimized for those keywords – by doing so I may be able to get even more traffic from them.

Comparing Keywords Between Two Landing Pages

The second example I will be showing you is how to compare keywords driving traffic to two different landing pages to see if you can learn anything from one to tweak the other. What I like to do is to take my best performing landing page and then use that to compare against each of my other pages. Where I see differences I make changes.

Here is an example comparing two different landing pages:

The first thing I notice now is something that probably should have caught my eye before, but that is that on the Purple Widgets page I have not included the keyword of “purple widgets reviews” – I only noticed that when comparing to the second site. So I am also going to add that as a keyword for the first site. Read my post on using keyword plurals to learn more about that concept.

The second thing I notice is that on the purple widgets page I am getting traffic for the word “ratings” in addition to review. You will also see from up above that I have inlcuded those terms in my meta keywords. They were not originally there but I started seeing traffic using those phrases so utilizing the method shown in the first example I included targeted those phrases and now I see it is paying off.

But what I also see is that I have not yet optimized the twotone whatzits page with the word “ratings” – and as I have learned now many people appear to search for ratings when looking for reviews – so, I am going to add some phrases such as “twotone whatzit ratings” and “two tone whatzit ratings” to the meta keywords section of that landing page and do the same for other similar pages I have.

So that’s it – a couple of tips for how I optimize my landing page keywords to improve targeted traffic. I hope it helps, and good luck on earning your secondary income online!

We’ll come back in a month and do another analysis of these pages to see how things went. See Landing Page Keywords Update.

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Post from: Secondary Income Blog - Make Money Online

How To Optimize Landing Page Keywords

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When you target a keyword to write a blog post about do you consider the ramifications of the plural form of the word or words? If not, you should. There are many reasons why it is important to target both the singular form of your keyword and the plural form, but for me perhaps the biggest reason is that you may be able to take advantage of other marketers who are not considering the plural form of keywords, and you may therefor be able to rank higher for that keyword.

An Example

Here is an example of what I mean. Let’s say that you wanted to optimize a post for your keyword “snowblower review”. As you have probably surmised, there are 4 different combinations of those two words that makeup your keyword phrase (of course there are far more such as “snow blower review” not to mention misspellings, but I am going with 4 for simplicity):

• snowblower review
• snowblowers review
• snowblower reviews
• snowblowers reviews

I’m going to use two different tools to collect some information about these keywords to decide how I am going to optimize my post.

First, I am going to use the Google Keywords Tool to capture estimated CPC (Cost per Click, this basically tells me what people are willing to spend on Ads, not what I would actually earn), and average search volume.

Then I am going to use standard Google search to find the number of exact match pages in the Google index and the number of targeted pages in the Google index. Targeted pages means the number of pages that are optimized for my keyword. I determined this by doing a search on “inurl:”my keywords” intitle:”my keywords” (I’m going to write up a post on this technique at another time – for now checkout PotPieGirl’s post on Keyword Research).

Here are the results of this analysis:

(Data current as of writing of this post).

What To Do With This Data

Now looking at this data I can immediately tell that “snowblower reviews” is actually a more popular keyword than the singular version “snowblower review”. CPC is higher, there are many more searches on that keyword, and there are more targeted pages for that keyword. So does that mean we should be targeting “snowblower reviews”?

No! We are only just getting started here.

Now that we see these results we can see that the competition for our original keyword is still pretty high. Would we be better served looking at the others? Certainly the CPC of “snowblowers review” and “snowblowers reviews” are not attractive, but if we are selling our own products or affiliate links then we don’t care about Adsense, do we?

Of the other two keywords I like “snowblowers reviews” a lot more and here is why:

1. Search volume is 3x higher
2. More direct match pages but percentage wise not much more
3. But here’s the key – way fewer targeted pages. Only 10!

In this case even though the CPC is lower and the average monthly search volume is lower, I would be very tempted to target the double plural keyword rather than my original keyword, simple because the real competition for that keyword is so much less.

Why is the competition less? Because those marketers are not considering plurals to the degree that they should. Clearly there are still people searching for that phrase and internet marketers should be taking advantage of that.

Consider the plural form of your keywords and you could be getting the jump on the competition!

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Keyword Plurals – Consider the ‘S’ When Targeting Keywords

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